Future Career 2021 – Every situation creates opportunities
• (imminent) loss of employment?
• Increased uncertainty regarding your workplace?
• Urge for reorientation?
• Boosting your career?
INVEST IN YOUR PERSONAL BRAND
• Optimize your personal digital presence
• Promote yourself as a “premium product” in your specialist area
• Specify your personality, your knowledge, your experience, your social characteristics and advertise them as an outstanding brand
Your personal brand isn’t just about your traditional résumé. Additionally, present your social factors (behavioral preferences – “HOW do I do what I do?” AND driving forces – “Why do I do what I do? What drives me to top performance?”)
Don’t just search – BE FOUND
• Convince with your personal brand
• Promote your personal brand
• Position yourself
• Become VISIBLE on the Internet
• Make targeted use of social media – use the digital channels
• Keep the conversation going, show your expertise
• Maintain contacts – expand contacts